Instacart Is Quietly Testing Prices on You

Instacart Is Quietly Testing Prices On You 1

In collaboration with @groundworkcollaborative and @moreperfectunion , we convened volunteers from across the country to investigate Instacart’s AI-enabled pricing experiments at popular grocery stores like Target, Safeway, and Kroger. Could you be paying more than other consumers for the same groceries?

Read our full investigation here:

11 Comments on "Instacart Is Quietly Testing Prices on You"

  1. Of course another U.S. company is out to screw customers over, never ends

  2. Great job. So what options do we have? Hiw can we protect ourselves from this?

  3. SAD!

  4. Puncture their dreams of surveillance pricing by not giving them online shopping behavior data by not using the apps.

  5. @martindouglass3248 | December 10, 2025 at 11:40 AM |

    Who’s surprised? Anyone? Anyone?

  6. @Burdenedwarrior | December 10, 2025 at 11:55 AM |

    Thank you for doing the right work. Where has consumer rights gone? We have to fight power in order to retain and grow what protects us.

  7. You certainly don’t expect any agency of the Federal Government under the DJT administration to object to any sort of unfair or inequitable pricing strategies or consumer experiments! Good luck and Godspeed to CU in this dark time in our nation’s history, but you have absolutely no chance at all.

  8. This is sickening. Keep up the good work, researchers.

  9. @stargazer1359 | December 10, 2025 at 12:07 PM |

    Amazon does the same

  10. Cory Doctorow goes into great detail about Instacart’s pricing shenanigans in his book “Enshittification: Why Everything Suddenly Got Worse and What To Do About It.”

  11. @Highwind4598 | December 10, 2025 at 2:08 PM |

    Sounds like theft

Comments are closed.